The task is to create an online home for London Olympic and Paralympic mascots. Target audience is 5-9 years old kids. "Why have one mascot when you could have millions?" Everyone can make their own, via the website. The mascots also act as digital coaches by encouraging kids to get involved with sport through motion-activated games. Within a month of the site launch, with no media spend, over 13,000 mascots had been created by the public.